Developing a Competitive Strategy



Success in the marketplace depends on having a competitive advantage. How will your organization compete? In this course, you'll explore how value chain analysis and industry analysis contribute to developing a competitive strategy. You'll also learn about how to create a competitive advantage through cost leadership, differentiation, or focus on a segment of the market.

Virtual short courses do not include materials or headsets.


  • All professionals

Learning Objectives

  • The basis for a competitive strategy
  • How analyzing the value chain can help diagnose and enhance competitive advantage
  • The five forces that determine the level of competition in an industry
  • Factors to consider when developing a competitive strategy
  • Generic strategies for achieving a competitive advantage

1. Introduction

  • What Is Strategy?
  • What Is Competitive Strategy?
  • Basis for a Competitive Strategy
  • Competitive Advantage
  • Three Levels of Strategy

2. Value Chain

  • What Is a Value Chain?
  • Primary Activities
  • Support Activities
  • Value Chain Analysis Defined

3. Industry Analysis

  • Competitive Strategy Starts with Industry Analysis
  • Industry Life Cycle
  • Porter’s Five Forces
  • Acquire Competitive Intelligence
  • Focus on the Future
  • Identify Areas of Opportunity
  • Consider Environmental Factors

4. Three Generic Strategies

  • Cost Leadership
  • Differentiation
  • Focus