Effective Stakeholder Relationships



A critical factor in project approval and ultimate success is the relationship between the project manager and the stakeholder groups. In this short course, you will learn how to build better and more trusting relationships by exploring the dynamics of how stakeholders intersect, act, and react to each other. You'll also explore ways to avoid focusing on the needs and interests of one stakeholder group over another to ensure a successful project.

Virtual short courses do not include materials or headsets.


PMP-certified project managers, IT project managers, project coordinators,project analysts, project leaders, senior project managers, team leaders,product managers, program managers, project sponsors, and project team memberswho want to continue to develop their skills and renew their PMP certification.

Learning Objectives

  • Who or what a stakeholder is
  • The intersection of stakeholders, stakeholder groups, and their expectations
  • Organizational alignment of stakeholders
  • Managing stakeholder expectations
  • Six stages of a relationship-building process
  • Levels of stakeholder "engagement"
  • Effect of stakeholder relationship management

1. Definition of a stakeholder

2. Stakeholder relationships: Enduring or short-term relationship?

3. Who benefits?

  • We win, you loose (lop-sided)
  • We all win (full circle)

4. What's it all about?

  • Collaboration
  • Building long-term relationships
    • Common values
    • Common history
    • Alliances
    • Partnerships

5. Types of relationships

  • Dependent
  • Independent
  • Interdependent

6. ID stakeholders

  • Analyze potential stakeholders
  • Determine internal from external
  • Determine relationship attributes of stakeholders
    • Influence
    • Power
    • Interest
    • Legitimacy
    • Urgency
  • Prioritize

7. Six stages of a relationship-building process

  • Creating a foundation
    • Social mission
    • Values
    • Ethical principles
  • Organizational alignment
  • Develop a stakeholder strategy
  • Build trusting relationships
  • Evaluate and improve relationships
  • Repeat!

8. Managing stakeholder expectations

  • Analyze
  • Understanding/agreement of expectations
  • Responding to the changing (and increasing) demands of stakeholders
  • Adjust where necessary
  • Take advantage of opportunities where possible
    • Shareholders
    • Employees
    • Customers
    • Suppliers
    • Government
    • Local communities
    • Non-governmental organizations (NGOs)
    • International bodies, etc.
    • Citizens

9. Levels of stakeholder engagement

  • Control
  • Delegated power
  • Partnership
  • Consultation
  • Inform
  • Manipulate