Social Media: Developing Your Digital Marketing Strategy
COURSE OUTLINE:
Audience
This workshop is ideal for those seeking to integrate social media into an overall marketing strategy for their business or group.
Learning Objectives
Morning Session
- Principles of social media
- Benefits of social media networking from a business standpoint
- Overview of social media platforms and mediums, including: Blogs, Google groups, Facebook, LinkedIn, Twitter, YouTube & Skype
- Social media in the public sector
- Developing a strategy and creating a social media marketing campaign
- Tools to track and measure the success of a social media marketing campaign
- Using Facebook and Twitter to create dialogue and establish relationships
- Establishing a presence using communication forums such as blogs and discussion groups
- Promoting events with social media
- Launching and managing a social media marketing campaign
- Interpreting and analyzing the results of a social media marketing campaign
- Staying on top of social media trends