AMA's 5-Day 'MBA' Workshop

COURSE OUTLINE:

Description

Get on the fast track to advancing your knowledge base, making more informeddecisions, developing successful strategies, and achieving your personal andorganizational goals in this five-day workshop. You will learn how keycomponents of various business units must be integrated and aligned to achieveshort and long-term success.

This seminar is presented by a team of expert faculty specializing inaccounting, finance, strategy, marketing, and management. With practicalexamples, case studies, and practice, this is your seminar to accelerate to thenext level of excellence.

Note: AMA's 5-Day 'MBA' Workshop does not award a degree.

How You Will Benefit

  • Discover how all components of a business fit together
  • Read and understand financial statements and analyze the financial healthof a business
  • Gain insights into the economy and its impact on your business
  • Develop a business strategy and establish a sustainable competitiveposition
  • Learn the language of business and communicate effectively on businessmatters to any audience level
  • Develop an effective organization and successfully manage people
  • Enjoy an invaluable peer-to-peer learning experience

Audience

Anyone interested in obtaining an effective, broad-based overview of thefunctional areas often covered in university-level MBA programs

Learning Objectives

  • How all components of a business fit together
  • Read and understand financial statements and analyze the financial healthof a business
  • Insights into the economy and its impact on your business
  • Develop a business strategy and establish a sustainable competitiveposition
  • The language of business and how to communicate effectively on businessmatters to any audience level
  • Develop an effective organization and successfully manage people

1. Accounting Basics

  • Basic accounting and its impact on financial reporting
  • Financial statements
    • Income statement
    • Balance sheet
    • Retained earnings statement
    • Cash flow statements
  • The accounting process and annual report
  • Evaluate financial statements
    • Nonfinancial considerations
    • Liquidity
    • Leverage
    • Profitability
  • Case study: Sara Lee

2. Finance Fundamentals

  • Performance measures and key indicators
    • Return on Net Assets (RONA)
    • Economic Profit (EP)
    • Weighted Average Cost of Capital (WACC)
  • Improve business unit operating performance
  • Finance the business
    • Leveraging
    • Shortand long-term financing alternatives
    • Equity financing

3. Cost Analysis and Profit Planning

  • Fixed, variable, and semi-variable costs
  • Break-even analysis and contribution margins
  • Cost allocations and reducing inefficiencies

4. Capital Expenditures

  • Types of capital expenditure decisions
  • Calculate Net Present Value (NPV), Internal Rate of Return (IRR), andProfitability Index (PI)
  • Estimate project's cash inflows and outflows
  • Exercise: Discount cash flow

5. Corporate Strategy

  • What strategy is and the relationship between vision, mission, andstrategy
  • Strategy formulation: SWOT approach
  • Conceptual model for strategy development
    • Cost leadership
    • Differentiation
    • Cost focus strategy
  • Analysis phase of the strategy development
    • Examine competitive advantage
    • Predict future trends
    • Evaluate competitive position
  • The creation and selection process: Generate strategy alternatives
  • Use quantitative analysis to screen, evaluate, and select strategies

6. Marketing

  • The marketing mix and application
    • Positioning
    • Product/service
    • Price
    • Place/distribution channels
    • Promotion
  • Guiding principles for effective marketing
  • Product and market development
  • Commoditization and product innovation
  • Case studies: Mercedes, Cadillac, and Sara Lee

7. Management

  • Basic functions of management
  • EI and leadership: Lead employees toward organizational goals
  • Motivate, increase morale, and enhance productivity
  • Being a team leader and building effective teams
  • Performance management and conducting effective performance reviews
  • Manage organizational change
  • The 7S Model: Align skills, shared values, staff and other factors tosupport your organizational strategy and change