AMA’s 5-Day ‘MBA’ Workshop

AMA's 5-Day 'MBA' Workshop

COURSE OUTLINE:

Description

Get on the fast track to advancing your knowledge base, making more informeddecisions, developing successful strategies, and achieving your personal andorganizational goals in this five-day workshop. You will learn how keycomponents of various business units must be integrated and aligned to achieveshort and long-term success.

This seminar is presented by a team of expert faculty specializing inaccounting, finance, strategy, marketing, and management. With practicalexamples, case studies, and practice, this is your seminar to accelerate to thenext level of excellence.

Note: AMA's 5-Day 'MBA' Workshop does not award a degree.

How You Will Benefit

Discover how all components of a business fit together
Read and understand financial statements and analyze the financial healthof a business
Gain insights into the economy and its impact on your business
Develop a business strategy and establish a sustainable competitiveposition
Learn the language of business and communicate effectively on businessmatters to any audience level
Develop an effective organization and successfully manage people
Enjoy an invaluable peer-to-peer learning experience

Audience

Anyone interested in obtaining an effective, broad-based overview of thefunctional areas often covered in university-level MBA programs

Learning Objectives

How all components of a business fit together
Read and understand financial statements and analyze the financial healthof a business
Insights into the economy and its impact on your business
Develop a business strategy and establish a sustainable competitiveposition
The language of business and how to communicate effectively on businessmatters to any audience level
Develop an effective organization and successfully manage people

1. Accounting Basics

Basic accounting and its impact on financial reporting
Financial statements
- Income statement
- Balance sheet
- Retained earnings statement
- Cash flow statements
The accounting process and annual report
Evaluate financial statements
- Nonfinancial considerations
- Liquidity
- Leverage
- Profitability
Case study: Sara Lee

2. Finance Fundamentals

Performance measures and key indicators
- Return on Net Assets (RONA)
- Economic Profit (EP)
- Weighted Average Cost of Capital (WACC)
Improve business unit operating performance
Finance the business
- Leveraging
- Shortand long-term financing alternatives
- Equity financing

3. Cost Analysis and Profit Planning

Fixed, variable, and semi-variable costs
Break-even analysis and contribution margins
Cost allocations and reducing inefficiencies

4. Capital Expenditures

Types of capital expenditure decisions
Calculate Net Present Value (NPV), Internal Rate of Return (IRR), andProfitability Index (PI)
Estimate project's cash inflows and outflows
Exercise: Discount cash flow

5. Corporate Strategy

What strategy is and the relationship between vision, mission, andstrategy
Strategy formulation: SWOT approach
Conceptual model for strategy development
- Cost leadership
- Differentiation
- Cost focus strategy
Analysis phase of the strategy development
- Examine competitive advantage
- Predict future trends
- Evaluate competitive position
The creation and selection process: Generate strategy alternatives
Use quantitative analysis to screen, evaluate, and select strategies

6. Marketing

The marketing mix and application
- Positioning
- Product/service
- Price
- Place/distribution channels
- Promotion
Guiding principles for effective marketing
Product and market development
Commoditization and product innovation
Case studies: Mercedes, Cadillac, and Sara Lee

7. Management

Basic functions of management
EI and leadership: Lead employees toward organizational goals
Motivate, increase morale, and enhance productivity
Being a team leader and building effective teams
Performance management and conducting effective performance reviews
Manage organizational change
The 7S Model: Align skills, shared values, staff and other factors tosupport your organizational strategy and change

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