AMA's 5-Day 'MBA' Workshop
COURSE OUTLINE:
Get on the fast track to advancing your knowledge base, making more informeddecisions, developing successful strategies, and achieving your personal andorganizational goals in this five-day workshop. You will learn how keycomponents of various business units must be integrated and aligned to achieveshort and long-term success.
This seminar is presented by a team of expert faculty specializing inaccounting, finance, strategy, marketing, and management. With practicalexamples, case studies, and practice, this is your seminar to accelerate to thenext level of excellence.
Note: AMA's 5-Day 'MBA' Workshop does not award a degree.
How You Will Benefit
- Discover how all components of a business fit together
- Read and understand financial statements and analyze the financial healthof a business
- Gain insights into the economy and its impact on your business
- Develop a business strategy and establish a sustainable competitiveposition
- Learn the language of business and communicate effectively on businessmatters to any audience level
- Develop an effective organization and successfully manage people
- Enjoy an invaluable peer-to-peer learning experience
Audience
Anyone interested in obtaining an effective, broad-based overview of thefunctional areas often covered in university-level MBA programs
Learning Objectives
- How all components of a business fit together
- Read and understand financial statements and analyze the financial healthof a business
- Insights into the economy and its impact on your business
- Develop a business strategy and establish a sustainable competitiveposition
- The language of business and how to communicate effectively on businessmatters to any audience level
- Develop an effective organization and successfully manage people
1. Accounting Basics
- Basic accounting and its impact on financial reporting
- Financial statements
- Income statement
- Balance sheet
- Retained earnings statement
- Cash flow statements
- The accounting process and annual report
- Evaluate financial statements
- Nonfinancial considerations
- Liquidity
- Leverage
- Profitability
- Case study: Sara Lee
2. Finance Fundamentals
- Performance measures and key indicators
- Return on Net Assets (RONA)
- Economic Profit (EP)
- Weighted Average Cost of Capital (WACC)
- Improve business unit operating performance
- Finance the business
- Leveraging
- Shortand long-term financing alternatives
- Equity financing
3. Cost Analysis and Profit Planning
- Fixed, variable, and semi-variable costs
- Break-even analysis and contribution margins
- Cost allocations and reducing inefficiencies
4. Capital Expenditures
- Types of capital expenditure decisions
- Calculate Net Present Value (NPV), Internal Rate of Return (IRR), andProfitability Index (PI)
- Estimate project's cash inflows and outflows
- Exercise: Discount cash flow
5. Corporate Strategy
- What strategy is and the relationship between vision, mission, andstrategy
- Strategy formulation: SWOT approach
- Conceptual model for strategy development
- Cost leadership
- Differentiation
- Cost focus strategy
- Analysis phase of the strategy development
- Examine competitive advantage
- Predict future trends
- Evaluate competitive position
- The creation and selection process: Generate strategy alternatives
- Use quantitative analysis to screen, evaluate, and select strategies
6. Marketing
- The marketing mix and application
- Positioning
- Product/service
- Price
- Place/distribution channels
- Promotion
- Guiding principles for effective marketing
- Product and market development
- Commoditization and product innovation
- Case studies: Mercedes, Cadillac, and Sara Lee
7. Management
- Basic functions of management
- EI and leadership: Lead employees toward organizational goals
- Motivate, increase morale, and enhance productivity
- Being a team leader and building effective teams
- Performance management and conducting effective performance reviews
- Manage organizational change
- The 7S Model: Align skills, shared values, staff and other factors tosupport your organizational strategy and change